Context of your business
Industry background. Describe how big the category is, the different segments of it and the industry trend.
Growth potential. (in euros)
New products and developments
Economic trends
Industry outlook and forecasts. Describe the future of the industry according to industry leaders, experts, economists.
Profile of your business
This section should provide the reader with the concept of how your business works and why it has a unique chance to shine in the marketplace.
Ask yourself the following questions:
- What is the precise nature of our business?
- What is the organizational detail of your business?
- What are the factors that influence your business? Include local economic factors, seasonality, and dependence on special vendors or suppliers.
- What are your plans for research and development?
- Do you have contracts and agreements such as resale agreements, service contracts, or leases? Identify them here and include copies in the appendix.
- What are your operational procedures? For ventures involving wholesaling and/or retailing, consider
- Physical space requirements
- Purchasing procedures and plans
- Inventory system
- Staff and equipment
- Training
- Credentials
Tip
Hire professional help including services of an attorney, management consultant, accountant, insurance agent, marketing consultant and banker.
